The CYORA Sales Bible

The money question on the booking has four bands and every band qualifies. The band tells you which two programs to talk about and how long the call runs.

• When in doubt, Blueprint is the safe on-ramp.
• VIP is never sold on the first call. It is applied for, and Dan closes it himself.
• The Decode credit means nobody loses money by starting small. Everything paid on Decode comes off any later program, no time limit, used once.

Founders, CEOs and executives, mostly 35 to 55, running businesses of a million dollars and up. They are not health beginners. They have seen the GP, been told everything is normal, and they know it is not. They want numbers, a plan, and someone to own it.

The five things they say, in their words:

• "I am tired all the time and no one can tell me why."
• "I cannot focus or think clearly any more."
• "I do not feel confident in my own body any more."
• "I have nothing left for the people who matter most."
• "I am worried about what happens if I keep going like this."

What they actually want: the energy they had at 25, clarity that matches their ambition, a body that keeps up with the schedule, to understand what is going on inside, and to be present for their family. Numbers. Data. Something measurable.